Alibaba (BABA): analysis of market dynamics

Alibaba Group Holdings Limited (NYSE:BABA) is a major player in the world of e-commerce and digital technologies. The company, which started in China, has become one of the largest companies in the world in terms of both sales and user base, with more than 500 million users worldwide.

Initially focused on online sales and delivery services, Alibaba expanded its reach in 2003 with the launch of, a widely popular online shopping platform in China. The same year saw the creation of, a platform dedicated to wholesale trade. Company founder Jack Ma stepped down as CEO in 2019 but continued to be involved, intending to sell 10 million shares worth about $871 million through his family trust fund. Obviously, the volume indicator will not miss such a flow and will show how it will happen, which will have a significant impact on the price. Documents submitted to the SEC show that JSP Investments and JC Properties Fund, part of the trust, will handle the transaction on November 21.

Alibaba’s reach extends beyond just being an online sales platform. This includes various services and platforms such as AliExpress, Tmall, Lazada, Cainiao, and Alibaba Cloud, as well as fintech services and cloud solutions. During Singles Day on 11.11, a large number of users engaged in millions of transactions through these trading platforms. Interestingly, while last year’s financial reporting led to a price increase, this year’s investors expressed skepticism, resulting in a decline in the share price on the specified reporting day.

Nonetheless, Alibaba’s scale remains a key asset. With a huge user base, the company attracts ample traffic to its platform. This influx, in turn, enables Alibaba to attract a greater number of sellers and buyers, thereby fueling sustained growth in sales. Recent financial data indicates a strong performance, with a net profit of 27.71 billion yuan ($3.8 billion) for the quarter ended September 30, marking a significant improvement over the previous year. Taobao and Tmall Group division recorded a 4% increase in revenue to 97.65 billion yuan, while Alibaba International Digital Commerce Group, including Lazada, AliExpress, Trendyol and, recorded revenue of 24.51 billion yuan, a notable increase of 53%. Revenue experienced.

Amidst these successes, the company has taken strategic decisions, notably abandoning plans to spin off its cloud business into a standalone entity due to uncertainties arising from US sanctions. Alibaba’s earlier intentions to restructure its business faced setbacks when the United States imposed new restrictions on chip exports for AI systems to China.

In March 2023, company representatives unveiled a significant business restructuring plan, shortly after US sanctions prompted a strategic reassessment. Alibaba not only opted to spin off its cloud business but also put the initial public offering of its Freshippo product division on hold. Meanwhile, in September, Cainyao, Alibaba’s logistics division, submitted an application for listing on the Hong Kong Stock Exchange to attract foreign investment and boost international e-commerce efforts.

Despite these challenges, positive expectations persist. The company’s stock, which is currently trading around $78, is hovering around a strong support level, indicating resiliency. Analysts expect a potential return to previous prices, with the initial target set at $88 and aspirations to reach $100 further. This analysis shows that Alibaba’s recent management decisions have mitigated the impact of the decline following the release of reporting data, positioning the company for a positive trajectory going forward.