How will Artificial Intelligence change the face of marketing?

In recent years, companies are committed to adopting artificial intelligence-related solutions that provide a personalized approach and the possibility of managing marketing campaigns with the help of targeted analytics. With the spread of computerized innovations, the buyer has moved from the position of an uninterested customer to the position of the protagonist of correspondence practice.

This change has led organizations to survey customer relationships and subsequent performance techniques. From “traditional” techniques, we have subsequently continued to move towards advanced advertising, also known as Promotion 4.0. By examining information, purchasing behavior and buyer trends, organizations can now promote more specified and optimized performance processes. The benefits for organizations are varied, from tailoring offerings to market patterns to providing better support to customers and providers.

Artificial Intelligence: What is it?

We should initially try to better understand what we are referring to, starting with the meaning of artificial consciousness. Artificial intelligence (computer-based intelligence) is a set of tools and programming frameworks equipped with human abilities (communication with climate, learning, change, thinking, and organization) to independently discover a specific cause. Suitable for. By deciding what, up to that point, people had generally taken for granted.

Artificial Intelligence used in marketing

Instead, Artificial Intelligence Marketing (AI Marketing) is called showcasing, which is able to collaborate with customers, work on the understanding of the market and individuals, and refine promotion processes to take action more quickly than people. Uses artificial intelligence. Effect. Artificial intelligence in performance takes advantage of the latest advances that fall within the scope of artificial intelligence (for example, AI and NLP language management), coordinated with numerical and factual processes.

Also Read: Chatbots for Digital Marketing

Three types of AI that will change digital marketing

Let’s discover together the main types of artificial intelligence that will transform digital marketing and bring significant benefits:

machine learning

Machine learning is a branch of artificial intelligence that unites numerical and logical techniques to work on its capabilities and performance of execution-related calculations over a long period of time, without the need for upstream programming and in a system of continuous improvement (AI). .

What are the benefits of machine learning?

  • Upgrade the showcasing system occasionally.
  • These frameworks, designed to “self-learn”, produce increasingly accurate assessments over long periods of time through correlation and constant cross-referencing of accurate information, allowing efforts to open new doors. Furthermore, market target
  • Give customers customized promotions according to their actual needs.
  • Create a presentation model.
  • Artificial intelligence plays an essential role in anticipating or predicting patterns based on the presentation of exercises with a scientific testing framework, anticipating new interests and needs before they emerge.

natural language processing

Natural language processing is an interdisciplinary field of examination that incorporates software engineering, artificial logic, and phonetics, the purpose of which is to produce computations equipped to break down, address, and consequently “catch” relatively regular language, composed or spoken. To promote. Or a much better way than people.

NLP helps you understand the semantics of a message, isolate the importance of words corresponding to a specific situation and usage strategies (e.g., incongruity, ridicule, opinion, temperament), and characterize it into predefined classifications (e.g., sports, geology, medicine). Allows. ), or summarize its essence.

robotic process automation

Robotic process automation (RPA) is the automation of work processes using “intelligent” software (so-called “robots”) that automatically perform repetitive operator activities (data entry, calling potential customers, sending emails, etc.). can give. Simulating their behavior and interacting with IT applications in the same way as the operator.

AI and marketing: how the relationship with the user changes

Personalized Customer Experience: Chatbots and Virtual Assistants

Many organizations have chosen to adopt a customer-centric approach, focused on fulfilling the needs of those who purchase their labor and products. The goal is to create a bond of trust with the customer that can empower future purchases by further developing the customer experience. It is certainly in the customer care area that chatbots and helpful assistants have shown their maximum potential, becoming a real upper hand: they allow you to capture customers, connect with them and enlighten them.

We can characterize a chatbot as programming equipped to provide assistance and respond in regular language (written or spoken) with AI capabilities. These frameworks are used as the primary resource for the customer for help through the organization’s customer care, primarily because of the speed of response they provide: a chatbot gives a quick response to the potential buyer, which This way he sees that his request has been accepted correctly. away. Also, have you ever encountered a servant?

It is an evolved and sophisticated type of basic chatbot that goes beyond the pre-defined persistent inquiry and answer schemes for chatbots. A remote assistant is programming that understands regular language and, if properly designed, can speak to human interlocutors to deliver data or perform specific tasks.

The innovation that makes this possible is found in the normal language handling (NLP) calculations associated with AI modules: NLP not only recreates the most routine types of human communication, which is more common, allowing servant assistants to While thanks to AI, Ally is specially equipped to learn without being recently modified. As a result, their repertoire and abilities are constantly evolving and reaching the next level.

Personalized customer experience: a new way to let customers experience products and services

Therefore, new marketing techniques and strategies are based on a different way of experiencing relationships with the customer, which is not limited to just selling a product. The change that has come in Marketing 4.0 is actually the entire process of bringing the consumer closer to the brand.

The development of new applications of digital technologies is, in fact, promoting the creation of a new way of web surfing: the customer experience is becoming increasingly pervasive due to the use of augmented reality (AR) and virtual reality (VR). And in this world where virtual and physical reality merge, called the Metaverse, companies can interact with customers in virtual space through 3D avatars. In this way, the customer can try the company’s services or products, learning to know and appreciate the brand without leaving home.

Also Read: How to Improve Influencer Marketing with Artificial Intelligence