As we saw in the previous paragraph, the metaverse can affect different economic sectors. Which sectors are most involved in this change? Let’s look at them below and explore the potential implications for each.
Entertainment and Gaming
Among the first areas in which the metaverse is already widely used, we find the entertainment and gaming sectors. The most exciting aspect will be the emergence of original gameplay within the metaverse, which will use the world’s internal resources to create fantasy settings with never-before-seen reality to provide gamers with better entertainment than currently available.
Luxury brands such as Gucci, Dolce & Gabbana, fast fashion chains such as Zara, H&M, Benetton and sportswear have not missed the opportunity to open their flagship stores in the metaverse style area, creating truly vivid experiences for customers.
An example of this is Metaverse Fashion Week, which took place in Decentraland last March and represented the world’s first and largest digital fashion week with four days of fashion shows and over 60 renowned brands, designers and artists. As users grow, it provides important brands a new channel where they can showcase their items in a highly interactive way.
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art and theater
Another area where the metaverse could cause a small revolution is theater and the arts in general. For example, virtual events such as art exhibitions, museums or theater performances can be organized where people can participate with their avatars by paying an entry fee. Thanks to the Metaverse, it will be possible to visit the Louvre without going to Paris.
Marketing and Communications
Simulate the effectiveness of a point of sale or marketing campaign, verify the public’s interest in a product, create a contest, or design a real/virtual hybrid creative staff: the Metaverse allows you to provide the best answers and inquiries possible for anyone. gives. Surveys allow you to model an object as well as a social model and test it on that object.
Traveling virtually is not “fake travel”. It is an additional tool to form an opinion and test the proposal to decide the best possible destination for our trip.
Virtual Office and Smart Working
The development of identity technologies, agile working, and conference calls are all communication and work technologies and solutions that we know well and that find the most effective synthesis in virtuality, and the major players in this market already present scenarios and products to the masses. More companies are presenting. If there is ever a booster for the metaverse, office automation will once again lead the way, as will the Web.
virtual real estate
The first and most profitable businesses in the virtual world were real estate businesses. Anshe Chung was the first virtual real estate developer to capitalize on millions of dollars in virtual land brokerage and arbitrage in Second Life.
training and education
Among the areas where the metaverse can have the most significant impact is education. Due to Covid, many universities and schools have been forced to organize themselves to provide blended learning to their students by alternating face-to-face lessons with online ones. In this sense, the use of the metaverse for teaching purposes would be a development of so-called hybrid learning.
At the moment, this is pure utopia, but some people believe in it enough to launch a project that could be realized in the near future. The ambitious goal is to go beyond online education by creating a metaverse that provides classroom management support and creates an engaging learning experience using the latest digital technologies that can deliver training beyond pure academics. In conclusion, we have seen what, at the moment, are the areas in which the Metaverse is likely to have the greatest impact.
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