Role of Automotive Ecommerce in Gear Shifting of the Industry

The global eCommerce automotive market is booming at an unprecedented rate. Statistics show that the aftermarket will reach $140 billion by 2027, indicating a CAGR of 16% between 2021-27.

Looking at the statistics, it is clear that the paradigm for the automotive industry is changing at a different pace. As technology advances and more consumers turn to online shopping, the automotive industry is also adopting changes to suit such demands. However, much like its boom, it’s important to acknowledge that automotive ecommerce is a relatively new concept, which leaves a lot of room for confusion.

But how is automotive ecommerce shaping the industry? Let’s explore the important aspects of automotive ecommerce in this blog. Keep reading as we’ll learn how businesses can use automotive ecommerce to their advantage in the following sections.

Automotive Ecommerce: Not Just a Trend

Automotive ecommerce is no different from traditional ecommerce platforms, except that people can use these platforms to purchase automobile parts and components. Gone are the days when customers had to visit a physical store to determine the availability of a given automobile component.

With automotive ecommerce, customers can check availability from their homes and place their orders accordingly. This development has gained significant momentum recently, with major players like Ford and Tesla using automotive ecommerce.

Brainwire’s emergence as an e-commerce service provider brings unparalleled convenience to customers, enabling them to seamlessly explore the company’s product offerings. As a result, it has become quite simple to enhance the customer experience through the use of Brainwire’s Automotive Commerce Solutions,

Why should businesses consider automotive ecommerce?

The business world is evolving, and so are customer mindsets and expectations. As a result, it has become necessary for businesses to make all out efforts to meet customer expectations with automotive eCommerce.

Additionally, there are many other reasons why automotive businesses need automotive ecommerce. These reasons include the following:

omnichannel approach

Businesses that leverage an omnichannel approach can benefit in many ways, especially when sales, marketing, and service plans are managed together. Companies can find customers from multiple channels and increase conversion rates.

It also helps in providing richer experiences to customers, helping you increase customer satisfaction. But more importantly, it enables you to provide unmatched customer service, no matter what method or platform the customer is using.

Cost effective and simple processes

Traditional automotive businesses have to deal with many processes, which consume time and resources. Automotive eCommerce is the ideal tool to help businesses solve this problem with minimal effort.

You can use automotive ecommerce to simplify the purchasing and service processes to enhance the customer experience while saving on costs. All you need to do is partner with a reliable ecommerce development services and achieve this goal easily.

increased business access

Reaching the right customers has always been a significant challenge for businesses in the automotive sector. However, automotive ecommerce can help companies reach customers around the world and sell auto parts easily.

This allows business owners to make better sales without putting in much effort as customers will always love the convenience. Automobile businesses no longer need to limit themselves to a specific location.

Instead, they can focus on generating quality leads and increasing better conversion rates. This is not something that was likely to be limited to customers in a specific location for traditional automotive businesses.

Is my business ready for auto ecommerce?

Looking at the benefits of auto ecommerce, it’s obvious you might be wondering: ‘Is my business ready for auto ecommerce?’

Before you get even more confused by the question, check out this quick checklist to help you find your answers.

questions yes no
  1. Can your business sell 24*7/365 without depleting your resources?
  1. Can you grow your traditional automotive business with little or no investment?
  1. Can your business sell products outside your surrounding area (in different cities or states)?
  1. Do your customers have the convenience of shopping anytime, anywhere?
  1. Can your traditional business use software to analyze consumer behavior?

Once you complete this checklist, you’ll be able to better understand whether your business needs to move to an ecommerce platform.

Takeaways for Building the Ideal Automotive Ecommerce Platform

There is no dearth of ecommerce platforms in the market and competition is now at its peak. Therefore, it is important to create the ideal automotive eCommerce platform to win over customers and achieve better conversion rates. So, here are some of the most popular tips to help you create the ideal automotive eCommerce platform.

Design is one of the most important aspects of any ecommerce platform, and automotive ecommerce is no exception here. Automotive eCommerce platforms need to display all product specifications clearly and concisely.

Additionally, it is also important to provide high-quality images and comprehensive product descriptions. This will help customers understand the product better and take purchasing decisions accordingly.

  • Provide search and sorting options

There is no dearth of products when it comes to the automotive industry. There may be cases when a customer is looking for a specific product but is not able to find it. This makes it very important to ensure that customers can search and sort on your automotive ecommerce platform.

Customers should be able to sort products based on various criteria like model, price, manufacturer and others. This will help them find better, efficient and convenient products while promoting a better customer experience.

  • Use social media effectively

Social media has become an essential marketing tool, and automotive businesses should use it to promote their offerings. You need to set up social media pages for your automotive ecommerce platform and attract more traffic.


The transition from traditional practices to digitalization can be a daunting challenge, but in today’s competitive landscape, automotive companies have no choice. If you want to learn more about how Brainwire Infotech can help drive this transformation, read more here.

Therefore, they should leverage the potential of automotive ecommerce and pursue better business growth. Also, use this information to your advantage and create the perfect automotive eCommerce platform.