Technology and the human touch: Welcome to customer service in the digital age

There is general consensus that the human touch is slowly being removed from modern customer service. When people who hold this belief are asked why they think this is happening, technology is often blamed. There is a feeling that physical spaces are becoming less common, thus eliminating direct human contact. Furthermore, many businesses are choosing to employ artificial intelligence in the form of chat-bots to replace real humans, making even phone conversations impossible.,

While it’s hard to argue these points, it would be incredibly naive to think that customer service can remain the same in the digital age. The key thing here as a business is to maintain balance. You need to take advantage of the transformative technologies that are readily available, while also making customers feel that they are truly being heard on a human level. As a result of this new phenomenon in the business world, we have decided to put together this article to introduce you to the ideal approach to customer service. digital age When it comes to communication.

A customer-centric approach

Despite new technologies completely revolutionizing the way we do business, there are some things that don’t change. Customer centricity is the ability of people within a business to understand the situations, perceptions, wants, needs and expectations of their customers. While technology means these have changed, technology can also help ensure you achieve the standards required in the modern age.

In a sense, customer service today is somewhat of a paradox. People want to be able to find the information they need, so you need to make sure you have a clear and concise website and/or social media presence. However, they do want to be able to talk things over with a representative on those occasions when they need additional, personal assistance.

by providing a Click to call the software On your website, you are bringing your business into 21scheduled tribe century. A click-to-call widget makes everything simple for the customer in terms of communication. With just one click, customers are able to initiate a phone call directly from your website or application.

This will encourage visitors to request a call, after which they will be connected to the first available customer service agent. When we said some things don’t change, putting the customer first and making it as simple as possible we meant it. Additionally, the business will benefit by attracting new customers in the process.

By eliminating the hassle of manually dialing a phone number and then waiting for an advisor to answer, you are making the most of modern technology, and meeting people’s needs and wants. digital nativesAll this while reintroducing the human touch to your business’s customer service experience.


It’s the blend of technology and personalization that can set a company apart in this new era of business.

Customers will be happy with their catering service, and the business can start increasing both their leads and their revenue in an instant.