The money coach who earns Rs 19 lakh per month shares his No. 1 tip for starting a side hustle

Bernadette Joy is the CEO of Crush Your Money Goals

Bernadette Joy earned $279,000 (Rs 2.3 crore) last year, an average of around Rs 2 lakh monthly. This success stems from her venture, Crush Your Money Goals, which was originally conceived as a podcast detailing her journey with her husband to eliminate over $300,000 (roughly Rs. 2.5 crores) of debt. was given.

Mrs Joy, who now earns through coaching, freelance work and speaking engagements, revealed cnbc make it She devotes 20 hours per week to her endeavors.

In her interview with the media outlet, Mrs. Joy shared her top recommendation for aspiring side hustlers: Take advantage of your innate talents to create sources of income.

His approach mirrors the career advice often given by Shark Tank judge, billionaire entrepreneur Mark Cuban.

“The things I was really good at, I found myself trying,” Mr. Cuban said. “When you look at where you’ve put your time, where you’ve put your effort, those are the things you’re good at.”

Mrs Joy tells CNBC Make It she revealed the lessons she learned the hard way in 2019 that trying to earn

Speaking with CNBC Make It, Mrs. Joy shared a valuable lesson she learned in 2019: the importance of pursuing what comes naturally to her. This insight came after the closure of her thriving business, Dressed, which initially started as a side project connecting bridesmaid dress owners with potential renters.

Initially, Dressed helped her pay off her student loans, and enabled her to quit her full-time job, open a storefront, and even hire employees. However, as the business flourished, Mrs. Joy began to find it more time consuming and less personally satisfying. As a result, in 2019 they decided to close it down. Having tasted the autonomy of entrepreneurship, she was unwilling to return to a situation she could describe as an “existential midlife crisis.”

Shortly thereafter, Mrs. Joy attended a personal finance conference that provided her with new opportunities. Inspired by the speakers’ presentations, he recognized his desire to empower others to feel more confident about their financial matters, even though he hadn’t yet fully outlined a path forward.

“I spent [three months] Sitting on my couch wrapped in my blanket thinking, ‘What am I going to do?’ Because I didn’t have a business anymore,” Joey said.

During that moment on the couch, she gained an important insight, which she now regards as her top advice for starting a side hustle: “Instead of selling something just because it comes naturally to you, Try to make money because you can.”